News & info ShowsResearchSales & MarketingESPN Launches new SportsCenter project – “DaDaDa DaDaDa”
Ana Livia CoelhoFollow top top TwitterSeptember 23, 2013

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On Saturday, Sept. 21, ESPN released a new campaign in support of its flagship program, SportsCenter. Entitled “DaDaDa DaDaDa,” the project focuses on the top sound all fans associate through the show, and with great sports moments. The 60-second beginning spot attributes a range of athletes – from professionals to small leaguers – that subtly and also not-so-subtly call out your “DaDaDa” moments. Wieden+Kennedy brand-new York is the an imaginative agency.

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“This campaign grew out of research study we go in stimulate to better understand the role SportsCenter theatre in fans’ lives given all the accessibility points for sporting activities news, information, and highlights noted by brand-new technologies,” stated Aaron Taylor, an elderly vice president of marketing. “Fans have actually a solid emotional connection with the show. And, what we realized is that ‘DaDaDa’ is emotional shorthand for, not only the great moments that happen in sports, yet how SportsCenter presents those moment – giving context to them through perspective and also personality.”

The TV campaign is running across ESPN networks and also beyond, and also will include halftime of Monday Night Football as soon as the Denver Broncos host the Oakland Raiders. Digital an innovative begins today also and, ~ the initial launch phase, will be to update to to mark timely “DaDaDa” moments. Out digital billboards will certainly run in new York, Chicago and also Los Angeles, and can additionally be update to journey fans to SportsCenter because that breaking news and highlights.

Athletes featured in the clues include:

Chris Chester, Robert Griffin III, Kory Lichtensteiger, will Montgomery, Alfred Morris, Tyler Polumbus, Trent Williams – Washington RedskinsStephen Curry – gold State WarriorsLandon Donovan – expert soccer playerSam Gagner – Edmonton OilersJimmie Johnson – NASCAR driverPatrick Kane – Chicago BlackhawksClayton Kershaw – Los Angeles DodgersAndrew McCutchen – Pittsburgh Pirates (highlight called by Greg Brown, the voice of the Pirates)Jason Pierre-Paul and Justin Tuck – brand-new York GiantsPaul Rabil – Boston Cannons LacrosseMaria Sharapova – experienced tennis playerBubba Watson – expert golferRussell Westbrook – Oklahoma City Thunder

ESPN’s flagship program, SportsCenter, released the network on September 7, 1979. The “DaDaDa” design template music was presented in 1989 and also composed by john Colby, ESPN’s music manager from 1984-1992.The campaign precedes SportsCenter’s move into a brand brand-new state-of-the-art studio in 2014.

“DaDaDa” will enhance the existing “This is SportsCenter” campaign, which released in 1995 and also includes a library of an ext than 400 spots.

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Full an innovative credits:

W+K new YORK
Executive an imaginative DirectorsScott Vitrone/Ian Reichenthal
Creative DirectorsStuart Jennings/Brandon Henderson
Interactive creative DirectorGary valve Dzura
CopywriterWill Binder
Art DirectorJared White
Head of contents ProductionLora Schulson
Executive ProducerTemma Shoaf
ProducerKelly Dage
Brand StrategistMarshall Ball
Account TeamBrandon Pracht/Casey Bernard/Brian Racis/Jonathan Chu
Business AffairsSara Jagielski/Lisa Quintela
Production CompanyRSA Films
DirectorJake Scott
Executive ProducerTracie Norfleet
Head that ProductionElicia Laport
Line ProducerDavid Mitchell
Director that PhotographyCrille Forsberg
Editorial CompanyMackenzie Cutler
EditorGavin Cutler
Post executive ProducerSasha Hirschfeld
Editorial AssistantRyan Steele / Pamela Petruski
VFX CompanyFramestore
VFX SupervisorMike McGee
VFX CompositeDavid Forcada, Ben Cronin, kris Redding, john Loughlin, Yoon sun Bae, Raul Ortego, Jessica Laszlo
VFX ProducersSarah Hiddlestone, heather Kinal, buy it Dicks
Telecine CompanyCO3
ColoristTom Poole
Mix CompanyHeard City
MixerKeith Reynaud
Sound DesignerHenry Boy
ProducerKate Gibson
SongYell it Out
ArtistThe Derevolutions



Ana Livia Coelho is a an elderly Publicist in new York, overseeing FiveThirtyEight and ESPN’s customer Marketing, ad Sales, Affiliate Sales, consumer Products and also Research groups. She is a indigenous Brazilian and a graduate that the Indiana University college of Journalism and the Universidad Complutense de Madrid.